The Shasta-Cascade Wonderland Association prints the official UpState CA Visitors Guide annually, providing prospective visitors with over 70 pages of information and photos on all the amazing things to do in the Shasta Cascade region. Approximately 40,000 copies of the Visitors Guide are distributed annually, with copies given out at the California Welcome Center in Anderson and other visitor centers throughout the area. Copies of the guide are also distributed outside the Shasta Cascade region at travel tradeshows, and internationally through Visit California. The Shasta Cascade team also sends out hundreds of copies of the guide a month at the request of potential travelers.
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